In 1898 Giovanni Cavallaro arrived in the United States at Ellis Island in New York. He was an Italian immigrant from a small town in Sicily called St. John.
Upon arriving in the U.S. he lived in Manhattan for a short time doing odd jobs. In the summer of 1901 he found steady work as a sharecropper in Chester, NY, 60 miles north of New York City.
Giovanni grew escarole and chicory as he did in Sicily. By 1908 he had saved enough money to purchase 2.5 acres of farmland. 1908 was also the year his son Anthony James was born. Giovanni and his son Anthony purchased more farmland over the years. By the late 1920’s they had acquired over 40 acres while adding crops such as celery, carrots, boston, romaine and iceberg along with escarole and chicory.